Below are recommendations for how to reposition and take control of the healthcare issue. This is in my view among the most important communications battles in history and it must be "won." Winning is getting people to believe they are informed about the Administrations proposals. If they have the facts on the Administrations proposals then they will be able to see, recognize, and form opinions about the purveyors of any distortions and misinformation.

Frame-up and answer the core question "What Is Healthcare Reform?"

Healthcare reform under the Obama Administration is a new set of rules and policies designed to give American citizens more access to full-coverage, more power over their healthcare issues, and more protections from insurance and medical practice abuses.

What is the healthcare debate about?
The current healthcare debate has been hijacked by opponents using massive well-funded disinformation campaigns to raise fear and concerns while hiding facts and delaying action that gives American citizens more access to full-coverage, more power over their healthcare issues, and more protections from insurance and medical practice abuses. DO NOT TRUST WHAT ANYONE SAYS about healthcare reform, see for yourself what is actually being put forth by the Obama Administration on healthcare reform. People must seek information from the source to answer their questions and reveal the truth. Then decide what's in your best interests. Visit whitehouse.gov to read the proposed legislation and get the facts.

What's in it for me as an American citizen?
Based on the Presidents proposals, create a bullet list of the proposals and their benefits. Also highlight what insurance companies and opponents stand to lose by each proposal. Post this list on the home page of every web site, refer to it in ALL media interviews and appearances, Circulate it via all advocacy organizations and supporters.

Do these three things consistently. Adjust the bullet list to highlight responses to new misinformation. Stay the course. Do not deviate from these items as they focus attention on the proposals and their benefits while creating a baseline for discerning the validity of other claims.