The wealthiest 10 percent of the U.S. population - 12 million Upper Middle Class, Affluent, Super Affluent and Wealthy households (35% of the estimated 105,480,101 American households in 2000) – generate fully 50 percent of all U.S. retail spending, and account for $4.1 trillion in annual consumption.

Source: The Annual Survey of Affluence and Wealth in America 2007

Secret Service Code Names:
Barack Obama - Renegade
Michelle Obama - Renaissance

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The Root